In the session of the French Senate, the bill aiming to control the commercial activities of influencers on social media platforms was discussed for the second time.
The bill, which brings a legal definition to the activities of commercial influencers, was accepted unanimously.
It must be published in the Official Gazette in order to enter into force.
The bill, which was also accepted in the parliament, was finally approved by the Parliament after the vote in the Senate.
In order for the bill to enter into force, it must be published in the Official Gazette.
In order for a bill to be finally passed in France, the two houses of Parliament, the House and the Senate, must approve the same bill.
The bill imposes a ban on influencers to advertise alcohol and tobacco products and plastic surgery, and obliges them to write “advertisement” or “commercial cooperation” in their posts.
Up to 2 years in prison
Influencers who violate the prohibitions and obligations under the draft law are expected to be sentenced to up to 2 years in prison and fined up to 300 thousand euros.
The number of influencers in France is estimated at 150 thousand.
The bill was discussed twice in the parliament and twice in the senate.